Mobile commerce
Mobile Commerce (also known as M-Commerce, mCommerce or U-Commerce, owing to the ubiquitous nature of its services) is the ability to conduct commerce, using a mobile device e.g.
Posted by admin! / Under Mobile Commerce
The uses of mobile applications can be wide ranging; not only covering mCommerce but also solutions like mLearning (mobile learning), entertainment (mobile TV, games, etc.), process automation (surveys, inventory management, email, sales database access), marketing/ brand campaigns, even CCTV and much more
Published on Monday 8th of March 2010 09:11:30 PM
Posted by admin! / Under Mobile Commerce
Motorola's recent launch of the Mobile Loyalty Solution, which it bills as part of its “mobile commerce platform,” demonstrates the company’s understanding of target customers’ needs.
Published on Monday 8th of March 2010 09:11:30 PM
Posted by admin! / Under Mobile Commerce
The perceived disadvantages of mobile commerce are well known: small display size negatively impacts product display, privacy concerns arise when using credit cards in public, etc. These issues are real, and not likely to be corrected in the near future. However, retailers are presently finding success using mobile commerce in a different manner.
Published on Monday 8th of March 2010 09:11:30 PM
Posted by admin! / Under Mobile Commerce
Take a leaf, no, make that THREE leaves, out of this marketer's handbook...
Published on Monday 8th of March 2010 09:11:30 PM
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